NEON RABBIT | Creative Production Agency


AdWeek – Ad of the Day

Nearly 100 of America’s most dynamic names come together in a direct appeal to their friends, fans, and followers to register to vote under the new initiative, #VoteYourFuture. Through an individual personalized short film posted directly onto their personal social channels, the world’s most recognizable and influential talent share why they are voting.

#VoteYourFuture, a non-partisan, non-issue specific initiative is the brainchild of Anonymous Content’s CEO, Steve Golin, whose aim is to dramatically increase this year’s electoral participation.

Directed by the Oscar-winning and nominated talent of Alejandro G. Iñarritu, David O. Russell, Tom McCarthy, Joss Whedon, and Armando Bo, this conversation includes Hollywood’s most famed talent such as Leonardo DiCaprio, Julia Roberts, Kendall Jenner, Eva Longoria, and Samuel L. Jackson, plus social influencers like Hannah Hart, Anna Akana, and Melvin Gregg. Almost 100 individual films capture not only the issues important to these subjects but also the personal stories and passions behind them.

This urgent call to action shares what is important to the subject of each film, while also challenging viewers to think about what issues are important to them. In the hopes of inspiring viewers to share their own #VoteYourFuture videos with their own social networks,#VoteYourFuture is creating an important social conversation to make this election the most participated in US history.